16. marts 2020
“It is so important that all photographers work on being inclusive when it comes to people of all colors, sizes and ages so we can help secure a wider representation that people can mirror themselves in.”
What really goes on behind closing camera shutters?
We saw them everywhere. The many photos from every angle of well dressed fashion people upon a blurry background. To not see street style photos during fashion month (and the many weeks to follow) is to live in a cave. Personally I’m a fan. Sometimes. Mostly. The many, many, many pieces I have written about this subject might very well indicate that I have a love-hate relationship with the phenomenon.
And now to take it one step further; for what happens behind the scenes of these glistening images of people treading the fashion streets? What secrets are held from the common crowd of not pictured people? And what to do to become a street style star ourselves? (Maybe this is actually the underlying reason for my changing relationship to the art: My own wish to become one with the flashes of fashion week).
The Whoman Journal sat down with photographer Bryndis Thorsteinsdottir from The Streetland to get to the bottom of what really goes on behind closing camera shutters.
What is your story?
I bought my first camera in 2017. I was very interested in my new equipment and I was continously looking for people to shoot. Friends, family and people on the street. I have always been interested in fashion and I work primarily as a street style and fashion photographer in Copenhagen. In connection with fashion week, I also have projects in Stockholm, Berlin, London and Paris, and I love that I get the opportunity to work and travel at the same time – it gives me such energy to be in surroundings that inspire me.
I come from an education in digital design and I work with design and development of digital platforms, where I also do content for my clients. I also have my own company doing content creation and social media management.
Street style is a runway show at eye level
How did the street style game change over the last seasons?
I have only been working as a street style photographer for two years, but I definitely see it as a growing thing. As Instagram is getting bigger, street style is a giant business with great PR value. If street style is anything, it is good PR. There are a lot of parties invovled here; not only influencers who are trying to be noticed and to brand themselves, but also brands who are trying to create bigger visibility plus fashion magazines who want content so they can report on newest trends. It all comes together.
Street style is a runway show at eye level. I would say that this is such an important part of the fashion weeks.
It is very transparent and the moment looses its magic
What captures your eye on the streets? Is it just about wearing the craziest outfit?
Not at all. If there is something that definitely does not capture my interest it is the people who clearly dressed up as crazy as they could, just to stand out. It becomes too much. It is very transparent and the moment looses its magic. It is so much more than just being unique. Charisma has so much more to say. That and the combination of clothes, colours, patterns and styles that together creates an interesting look. For me, street style is all about capturing moments, dynamics and intimacy between people.
Simplicity is the hardest thing to master, and in those moments – when the gaze, the appearance and the layers of the clothes are as authentic as possible – that is when I get that aha moment.
And no posing!
Are there things that we from the common public do not know about street style?
Maybe that the photographers are in close contact with the influencers who we are working with? It creates a great vibe and atmosphere where people can relax. Which definitely makes for better images! That being said, the street style game is also a hectic place where a lot happens in a very short moment. It is all about being present and quick to shoot.
On a larger scale it can become a bit homogeneous and controlled
What is your own opinion about street style and the phenomenon is has become?
There is no doubt that it is becoming more commercial and less authentic than it once was. All of a sudden there are a lot of players who are doing their best to make everything come together. For me as a photographer it means there are more work, which is great, but on a larger scale it can become a bit homogeneous and controlled. It is so important that all photographers work on being inclusive when it comes to people of all colors, sizes and ages, so we can help secure a wider representation that people can mirror themselves in.
Street style isn’t just for one type of person but for everyone. The moment can be just as special for you as for me – it is in the eye of the beholder.